Changes In TV Advertising

Look at your TV. Now look again. The characters may no longer be drinking a generic Cola or Coffee, but Coke and Starbuck's. Why? Although the thirty second commercial has become a virtual art form, TV viewers are quick with the clicker once one interrupts THEIR show. To combat the technology of remote controls and TiVo, advertisers are using more product placement. What will become of the 30 second comerical? Will product placement...standard in early radio and TV...hurt the integrity of commercial TV. Join Juan Williams and guests to discuss the vitality of TV advertising.



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