MTV Ad Teaches Mindful Energy Consumption

One of the ads in MTV's new campaign called Switch tells young viewers that it's fine to consume energy — just as long as they switch off the source when they're done.

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RENEE MONTAGNE, host:

And for proof that green is the new black for advertisers, just turn on MTV. Our last word in business is Marie and the Penguin. That's one of the ads in MTV's new campaign called Switch. It tells its young viewers it's okay to consume so long as they switch off the lights when they're done.

(Soundbite of MTV ad)

Unidentified Man: This is Marie. This is a penguin. Marie has left her room plugged in again. The penguin is hungry. The room remains on. The penguin remains hungry. Marie does not know that if she simply unplugged her room, she could prevent thousands of pounds of CO2 emissions, therefore saving Antarctic sea life.

MONTAGNE: We doubt Marie could save all Antarctic sea life but maybe that one penguin. Anyway, the idea is consumers can continue to consume.

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