Attracting Young Audiences to the News



Guests:

Walter Issaacson
*Chairman and CEO, CNN Newsgroup

Terrence Smith
*Senior Producer and Media Correspondent, The NewsHour with Jim Lehrer

Jeffrey Dvorkin
*Ombudsman, National Public Radio
*Former, Vice-president, NPR News

Newspapers and television networks are all sending the same solemn message o younger audiences. They desperately want to attract new, younger viewers. CNN is going for flashy graphics and hiring actresses. Newspapers are printing shorter, zippier stories. In this hour of Talk of the Nation, guest host Steve Inskeep talks with news analysts about what young people REALLY want from the news.

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