The makers of Harris Tweed are changing their ads, hiding the heritage of the cloth made on Scotland's Isle of Harris in reaction to U.S. threats to boycott Scottish businesses after the release of the Lockerbie bomber. As one company put it, "We have had to de-Scottishify the image."
RENEE MONTAGNE, host:
Good morning. I'm Renee Montagne.
The Scottish makers of Harris Tweed are changing their ads for the classic cloth. As one company put it, we've had to de-Scottishify the image. Hiding the heritage of the tweed, traditionally made on Scotland's Isle of Harris, is a reaction to American threats to boycott Scottish businesses after the release of the Lockerbie bomber. So out with a model in a plaid tweed posed against Scotland's dramatic mountains. She'll now be inside on a sofa.
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