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Shop Shop Shop

Shop Shop Shop

Shop Shop Shop

  • Download
  • <iframe src="https://www.npr.org/player/embed/1133761/133761" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

Today marks the unofficial start of the holiday shopping season. Traditionally, retailers depend on the time between now and Christmas for a large percentage of their annual profits. But the slowing economy and aftershocks from the terrorist attacks on Sept. 11 have retailers hoping the holiday season will rescue their sales totals for the year. NPR's Jackie Northam visited stores in Chicago and talked with shoppers about their plans.