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Kellogg Revises Ads, Recipes for Under-12 Market

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Kellogg Revises Ads, Recipes for Under-12 Market

Children's Health

Kellogg Revises Ads, Recipes for Under-12 Market

Kellogg Revises Ads, Recipes for Under-12 Market

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Kellogg's will not advertise to children under 12 any food that contains more than 200 calories, 2 grams of saturated fat, or 12 grams of sugar starting next year.

The company says it will also add nutrition information to the front of its packages. Kellogg's CEO David Mackay talks with Renee Montagne about imposing nutritional requirements on products marketed to young children. The new rules, he says, mean the company will have to revise its recipes for Fruit Loops, Apple Jacks and Pop-Tarts — or not market them to children under 12.