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GM Launches Hybrids Amid Brisk Prius Sales

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GM Launches Hybrids Amid Brisk Prius Sales

Business

GM Launches Hybrids Amid Brisk Prius Sales

GM Launches Hybrids Amid Brisk Prius Sales

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  • <iframe src="https://www.npr.org/player/embed/11366565/11366566" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
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General Motors is launching four new hybrids this year and next as it gets serious about closing the "green gap" with rival Toyota.

GM has pinned its hopes for the future on a more sophisticated "lithium-ion" hybrid and hopes to have it on the market by 2010.

Meanwhile, though, Toyota is cashing in on the popularity of the Prius, and GM is struggling to come up with a good response.

Dustin Dwyer of Michigan Radio reports.