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Olympians and Endorsements

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Olympians and Endorsements

Olympians and Endorsements

Olympians and Endorsements

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  • <iframe src="https://www.npr.org/player/embed/1138504/138504" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

Robert Siegel talks with Wall Street Journal sportswriter Stefan Fatsis about the prospects of Olympic stars turning their gold medals into endorsement gold. Stefan says success in the Olympics does not always translate into success in the commercial marketplace.