Women in Mexico's colonial city of Puebla, who are tired of leering male drivers, can now call for a pink taxi. The cabs cater exclusively to women. Each vehicle is driven by a woman and comes with a beauty kit, a GPS system and an alarm button.
RENEE MONTAGNE, host:
And when women leave home in the Mexican city of Puebla, they have a new way to get where they need to go. Our Last Word in business today is pink taxis.
Private investors put up nearly half a million dollars to start a cab company for female passengers with only female drivers. One driver says its more relaxing for her clients to ride in a cab where the driver isn't ogling them or hitting on them. The taxis come with GPS systems, alarm buttons, and beauty kits.
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