Pepsi Drops iPhone Pickup App
STEVE INSKEEP, host:
Good morning. I'm Steve Inskeep.
We have an update on Pepsi's application for the iPhone. The program promoted an energy drink called Amp. It was called Amp Up Before You Score, and it offered pick-up lines to seduce stereotypical women, such as the foreign exchange student or the nerd. Presumably, the app was well-crafted for a stereotypical customer, also known as the idiot. But after weeks of protest, Pepsi says it is removing the product from circulation.
It's MORNING EDITION.
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