Advertising great Mary Wells Lawrence. Her career spans the 1960s to the 1980s, and she created many memorable campaigns. She is responsible for the Alka-Selzer "Plop Plop Fizz Fizz," and the slogan, "I Love New York." Her new book is called A Big Life (in Advertising) (Knopf). She is a member of the Advertising Hall of Fame and the Copywriters Hall of Fame.