But Wait! Here's More About the Popeils and Ronco! Who can forget the Pocket Fisherman, the Veg-O-Matic or the Smokeless Ashtray? A new book, But Wait! There's More! tells the story of how the Popeil Brothers and Ronco brought their gadgets into millions of American homes through the power of television -- and good old-fashioned salesmanship. View some of their amazing commercials -- and a spoof that boosted their sales even more.