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Recovery Advertising

Only Available in Archive Formats.
Recovery Advertising

Recovery Advertising

Recovery Advertising

Only Available in Archive Formats.

Scott Simon talks with Bob Garfield, host of NPR's On the Media, about advertising campaigns designed to fix tarnished corporate images. Johnson and Johnson successfully employed this tactic in 1982 after cyanide turned up in some Tylenol capsules. In recent months, Philip Morris and Ford have attempted to improve their flagging corporate reputations with positive image ads.