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HMOs and Hollywood

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HMOs and Hollywood

HMOs and Hollywood

HMOs and Hollywood

  • Download
  • <iframe src="https://www.npr.org/player/embed/1146741/146741" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

A major national organization of Health Maintenance Organizations has hired the talent agency William Morris to help counter what it perceives as a villainous representation of HMOs on TV and in movies. As NPR's Madeleine Brand reports, the new managed care ads have a difficult task in changing public perception because Hollywood draws such a large audience.