Peter Birkeland
* CEO, "Birkeland Institute"
* Author, Franchising Dreams (University of Chicago Press, 2002)

Nikki Sells
* Franchise and Regional Developer, "Express Personnel Services" (head-hunter service)

Don DeBolt
* President, International Franchising Association
* Publisher, Emeritus, (CEO newsletter)

What do Blockbuster Video, Pizza Hut and The Body Shop have in common? They are all franchises, and for many ...a best shot at the American Dream. But are they really? Join Neal Conan for a look at how franchises work, who owns them and why only some succeed. Franchising dreams and realities, on Talk of the Nation from NPR News.

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