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Marketing Iverson

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Marketing Iverson

Marketing Iverson

Marketing Iverson

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  • <iframe src="https://www.npr.org/player/embed/1147443/147443" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

NPR's Tom Goldman reports on the conundrum of marketing an athletic star with serious legal problems. In this case it is Allen Iverson of the Philadelphia 76ers, who faces several felony charges in a preliminary hearing Monday. Reebok, the only major company Iverson endorses, continues to stand firmly behind him.

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