Marketing Iverson

  • Playlist
  • Download
  • Embed
    Embed <iframe src="http://www.npr.org/player/embed/1147443/147443" width="100%" height="290" frameborder="0" scrolling="no">
  • Transcript

NPR's Tom Goldman reports on the conundrum of marketing an athletic star with serious legal problems. In this case it is Allen Iverson of the Philadelphia 76ers, who faces several felony charges in a preliminary hearing Monday. Reebok, the only major company Iverson endorses, continues to stand firmly behind him.

Comments

 

Please keep your community civil. All comments must follow the NPR.org Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.