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Naming Game

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Naming Game

Naming Game

Naming Game

  • Download
  • <iframe src="https://www.npr.org/player/embed/1147469/147469" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

Robert Siegel talks with Clive Chafer, creative director for Master-McNeil, a consulting firm that specializes in coming up with creative and strategic names for companies and their products.