Rock impresario Bill Graham Rock impresario Bill Graham. We remember him with a 1989 interview recorded in San Francisco. He first made his mark as the rock promoter of the psychedelic scene. He came up with the idea of turning old theatres into rock venues... he had the Fillmore in San Francisco and the Fillmore East in New York. He eventually branched out into every aspect of rock promotion. He was a producer of several groundbreaking international benefits including Live Aid and the Amnesty International concert tours. Graham died in a 1991 helicopter crash at the age of 60.