*Media Strategist for President George W. Bush
*Author, The Big Enchilada: Campaign Adventures with the Cockeyed Optimists from Texas Who Won the Biggest Prize in Politics (Free Press, 2001)
*Syndicated Columnist, The Washington Post Writer's Group
*Professor of Linguistics, Georgetown University
*Author of several books most recently, The Argument Culture: Stopping America's War of Words (Ballantine Books, 1999)
*Debate Coach, Georgetown University
Join Neal Conan for a look at how people change their minds, from political candidates to the war on terrorism. The power of persuasion is the topic this hour on Talk of the Nation.