* Author, American Skin: Pop Culture, Big Business And the End of White America (Crown, 2002)
* Author of several books including most recently The Drift
* Film and TV Producer and Writer, most recent film Undercover Brother
What's more American than starring in a commercial to pitch Coca Cola or Budweiser? From Mohammed Ali to Oprah Winfrey, writer Leon Wynter says using African Americans and Latinos as pitchmen has changed our perception of race. On Talk of the Nation, Neal Conan talks with Leon Wynter about how popular culture is blurring the color lines.