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Lucrative Markets In the Developing World

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Lucrative Markets In the Developing World

Lucrative Markets In the Developing World

Lucrative Markets In the Developing World

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  • <iframe src="https://www.npr.org/player/embed/1150739/150739" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

John Ydstie talks with Allen Hammond, co-author of the paper Serving the World's Poor, Profitably. Hammond defends his premise that the market in developed countries is saturated and the sheer number of unreached customers in the developing world makes marketing to the poor more profitable. Hammond is chief information officer, senior scientist and director of the Digital Dividend Project at the World Resources Institute.