Jitterbug Cell Phone Ads Boast Simplicity

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The Jitterbug cell phone harkens back to a simpler era where a phone was just a phone. The Jitterbug advertises itself based on what it doesn't do. Its ads say "it doesn't play games, take pictures or give you the weather." Maybe Apple should take note. The Jitterbug calls itself "the cell phone that's changing all the rules."

JOHN YDSTIE, host:

Some have called it the Jesus phone. Jon Stewart of "The Daily Show" called it a cell phone/computer/music players/universal antidote. If your head is spinning from all the iPhone mania, take heart from our last word in business today: Jitterbug. It's a phone that harks back to a simpler era, when a phone was well, just a phone. In fact, the Jitterbug advertises itself based on what it doesn't do. Its ad says it doesn't play games, take pictures or give you the weather. The Jitterbug calls itself the cell phone that's changing all the rules.

And this is MORNING EDITION from NPR News. I'm John Ydstie.

MONTAGNE: And I'm Renee Montagne.

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