Murdoch's World Thrives on Pop Culture

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July 2, 2007

More evidence that Rupert Murdoch is taking over the world: a dozen 7-Eleven stores are being transformed into Kwik-E-Marts like the one seen on The Simpsons, the cartoon show that airs on Murdoch's Fox Network. Regular products will make way for Krusty-O's cereal and Sprinklicious donuts. It's an attempt to promote the upcoming Simpson's movie – and we just gave them some free publicity.

Copyright © 2007 National Public Radio®. For personal, noncommercial use only. See Terms of Use. For other uses, prior permission required.

JOHN YDSTIE, host:

Good morning. I'm John Ydstie.

More evidence that Rupert Murdoch is taking over the world: Twelve 7-Eleven stores are being transformed into Kwik-E-Marts like the one seen on "The Simpsons," the cartoon show that airs on Murdoch's Fox Network. Regular products will make way for Krusty-O's cereal and Sprinklicious donuts - Homer's favorites. It's an attempt to promote the upcoming "Simpson's" movie, and we just gave them some free publicity. D'oh!

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