French Winemakers Urge India, China to Drink
JOHN YDSTIE, host:
The EU says millions of dollars are wasted every year on unsold European wines, so our last word in business today is the really new markets for wine. Some French winemakers are turning to China and India. At this year's trade show in Bordeaux, winemakers tried to convince those countries to develop a taste for the stuff.
The market for wine in India is growing by at least 30 percent a year. That's exciting to European winemakers, because demand is dwindling there. Of course, the populations are huge in India and China. So if you work out how much wine each person drinks, it comes to about a teaspoon a year.
This is MORNING EDITION from NPR News. I'm John Ydstie.
RENEE MONTAGNE, host:
And I'm Renee Montagne.
NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.