The head of the organic food giant Whole Foods has been caught touting his company and trashing a competitor in anonymous writings on the Internet.
Using a pseudonym, Whole Foods CEO John Mackey said a competitor's stock price was too high and that it had no future. Now he's trying to buy the company.
Legal and business experts say Mackey's behavior is unethical and embarrassing.
Mackey wrote under the screen name Rahodeb, an anagram for the name of his wife, Deborah. And he posted to a chat group on Yahoo's financial Web site.