Air Jordans Cost UCF Adidas Deal
University of Central Florida freshman Marcus Jordan laced up his famous father's Nike Air Jordan's Wednesday night. The sentimental gesture may have helped the school win an exhibition basketball game, but it ended up costing the school big time. A multi-million dollar contract between the university and Adidas requires players to wear its shoes exclusively. After the game, Adidas said it is pulling the sponsorship.
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RENEE MONTAGNE, host:
Good morning. I'm Renee Montagne. University of Central Florida freshman Marcus Jordan laced up his famous father's Nike Air Jordan's last night. The sentimental gesture may have helped the school win an exhibition basketball game, but it ended up costing the school big time. A multi-million dollar contract between the university and Adidas requires players to wear Adidas shoes exclusively. After the game, Adidas said it's pulling its sponsorship.
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