Franchisees Sue Burger King Over $1 Burger

Burger King franchisees are suing the fast-food giant over its $1 double cheeseburger promotion. The franchisees say the promotion is causing restaurant owners to lose at least 10 cents per burger sold.


And today's last word in business comes from Burger King, or rather from their franchise owners, and the word is broiling mad.

Last month, Burger King starting offering a double cheeseburger for a mouthwatering one dollar. The goal is to boost sales in a tough economy. This week, the largest group of franchise owners sued the corporation over that promotion. They say a double cheeseburger typically costs them $1.10 to make. So for every burger they sell, they're having to swallow a 10 cent loss. That doesnt taste so good. They'd rather have it their way, so they're suing.

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