Franchisees Sue Burger King Over $1 Burger
STEVE INSKEEP, host:
And today's last word in business comes from Burger King, or rather from their franchise owners, and the word is broiling mad.
Last month, Burger King starting offering a double cheeseburger for a mouthwatering one dollar. The goal is to boost sales in a tough economy. This week, the largest group of franchise owners sued the corporation over that promotion. They say a double cheeseburger typically costs them $1.10 to make. So for every burger they sell, they're having to swallow a 10 cent loss. That doesnt taste so good. They'd rather have it their way, so they're suing.