McDonald's Makes Its Logo More 'Green' In Europe
McDonald's logo is going green to promote a more eco-friendly image in Europe. It is swapping its traditional red backdrop for a deep green. The company says about 100 German McDonald's will make the change by the end of the year. Some franchises in Great Britain and France already have started using the new color scheme.
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RENEE MONTAGNE, host:
And our last word in business today: emerald arches.
Everyone knows the McDonald's logo - golden arches on a red background. Now, imagine those yellow arches on a dark green background. By the end of this year, about 100 McDonald's restaurants in Germany will have changed the color behind the arches to green to promote a more eco-friendly image. McDonald's is also taking steps to be more green on the inside. It is, for example, recycling used cooking oil into biodiesel fuel.
And that's the business news from MORNING EDITION from NPR News. I'm Renee Montagne.
STEVE INSKEEP, host:
And I'm Steve Inskeep.
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