Molson Coors Reconsiders, Keeps Museum Open

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When beermaker Coors bought a local brewery in Britain, it decided to shut down the brewery's museum to cut costs. Residents protested. This week the company had a change of heart. Molson Coors agreed not only to maintain the museum, but to fund a National Beer Museum in Burton-On-Trent.


Now, the India pale ale you just heard about actually comes from a British city called Burton-On-Trent. It was once loaded on to ships belonging to the East India Trading Company and sailors drank it on the long journey overseas.

Burton-On-Trent is proud of its history as the birth place of pale ale, so when the big American beer-maker Coors bought a local brewery and decided to shut down the brewery's museum to cut costs, residents put down their pipes and hit the streets.

Roger Protz was part of the campaign to save the museum and he has our last word in business today, an explanation of the protest.

Mr. ROGER PROTZ ( It's not directed against Coors as such. It's certainly directed against big global corporations. I think people are getting a little bit wary of joint companies coming in and taking over British breweries, British industries, and turning them into something quite different. Because I mean Coors' main interest was brewing a beer called Carling, which is Britain's biggest-selling lager beer, whereas Burton-On-Trent is famous not for lager but for ale.

INSKEEP: In response to this protest this week, Coors, which is now Molson Coors, agreed not only to maintain the museum but to fund a national beer museum in Burton-On-Trent. It'll have new and bigger exhibits and about 40 jobs in a town that is struggling.

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