Best Buy Ads Feature Muslim Holiday Greeting

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To appeal to Muslim shoppers this holiday season, Best Buy has been printing circulars in parts of the country with the greeting : "Happy Eid al-Adha." The Muslim holiday is Friday, and it marks the end of the pilgrimage to Mecca. Some people have complained that Best Buy is giving Christmas short shrift. But some Muslims are delighted.

B: Happy Eid al-Adha. This Muslim holiday is tomorrow, and it marks the end of the pilgrimage to Mecca. Some people have complained on blogs that Best Buy is paying attention to a Muslim holiday instead of Christmas. Some Muslims are delighted.

IBRAHIM HOOPER: People have said that they're going to shop at Best Buy just because of this.

: That's Ibrahim Hooper. He's with the Council on American-Islamic Relations and he has our Last Word in Business today.

HOOPER: This is a good indication that we're included as ordinary people, as shoppers, as a marketing niche that needs to be targeted and it sends a good message.

: Best Buy says it is standing by its Muslim holiday greeting and it plans greetings for other faiths as well.

That's the business news on MORNING EDITION from NPR News. Happy Thanksgiving. I'm Steve Inskeep.

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