REO Speedwagon Jumps On Game Bandwagon

The classic rock band REO Speedwagon is releasing a downloadable video game to promote itself and a new album. The New York Times reports that the game involves an entertainment reporter tracking down the band's missing lead singer. The game costs $8 to download and can be played for up to 10 hours.

Copyright © 2009 NPR. For personal, noncommercial use only. See Terms of Use. For other uses, prior permission required.

RENEE MONTAGNE, host:

Music bands are looking for new ways to make money in this era of plummeting CD sales. Our last word in business comes from the latest group to jump on the video game bandwagon. That would be REO Speedwagon. Today the classic rock band is releasing a downloadable video game to promote itself and a recent album.

The game involves an entertainment reporter tracking down the band's missing front man. It costs $8 to download and can be played for up to 10 hours. The New York Times points out how different this kind of advertising is from the stuff we're used to. Instead of consumers watching a TV commercial for 30 seconds, consumers now pay to watch what is essentially an ad for hours at a time.

Copyright © 2009 NPR. All rights reserved. No quotes from the materials contained herein may be used in any media without attribution to NPR. This transcript is provided for personal, noncommercial use only, pursuant to our Terms of Use. Any other use requires NPR's prior permission. Visit our permissions page for further information.

NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR's programming is the audio.

Comments

 

Please keep your community civil. All comments must follow the NPR.org Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.