Pepsi Sidelines Super Bowl Ad Buy

Pepsi's Super Bowl streak is over after a 23-year run. The soft drink company announced Thursday that it is not running any TV ads in the upcoming game. Pepsi says it's shifting those millions of dollars to new marketing efforts that are mostly online.

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STEVE INSKEEP, host:

And today's last word in business is a milestone of sorts. The last word is tuning out. For 23 years Pepsi has aired commercials during the Super Bowl starring celebrities such as Justin Timberlake and Britney Spears.

(Soundbite of Pepsi ad)

Ms. BRITNEY SPEARS (Singer): (Singing) You live in the Pepsi generation.

Unidentified Group: (Singing) You're in the Pepsi generation.

INSKEEP: Now the soda company's Super Bowl ad streak is ending. Yesterday, Pepsi said it is not running any TV ads in the upcoming game, which is regarded as one of the most important marketing moments of the year because it attracts so many viewers.

Here's what makes it a milestone. Pepsi says it is shifting those millions of dollars to new marketing efforts that are mostly online.

That's the business news on MORNING EDITION from NPR News. I'm Steve Inskeep.

RENEE MONTAGNE, host:

And I'm Renee Montagne.

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