NPR logo

Pepsi Sidelines Super Bowl Ad Buy

  • Download
  • <iframe src="https://www.npr.org/player/embed/121598664/121598627" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript
Pepsi Sidelines Super Bowl Ad Buy

Business

Pepsi Sidelines Super Bowl Ad Buy

Pepsi Sidelines Super Bowl Ad Buy

  • Download
  • <iframe src="https://www.npr.org/player/embed/121598664/121598627" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

Pepsi's Super Bowl streak is over after a 23-year run. The soft drink company announced Thursday that it is not running any TV ads in the upcoming game. Pepsi says it's shifting those millions of dollars to new marketing efforts that are mostly online.

STEVE INSKEEP, host:

And today's last word in business is a milestone of sorts. The last word is tuning out. For 23 years Pepsi has aired commercials during the Super Bowl starring celebrities such as Justin Timberlake and Britney Spears.

(Soundbite of Pepsi ad)

Ms. BRITNEY SPEARS (Singer): (Singing) You live in the Pepsi generation.

Unidentified Group: (Singing) You're in the Pepsi generation.

INSKEEP: Now the soda company's Super Bowl ad streak is ending. Yesterday, Pepsi said it is not running any TV ads in the upcoming game, which is regarded as one of the most important marketing moments of the year because it attracts so many viewers.

Here's what makes it a milestone. Pepsi says it is shifting those millions of dollars to new marketing efforts that are mostly online.

That's the business news on MORNING EDITION from NPR News. I'm Steve Inskeep.

RENEE MONTAGNE, host:

And I'm Renee Montagne.

Copyright © 2009 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information.

NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.

Comments

 

Please keep your community civil. All comments must follow the NPR.org Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.