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Deciphering The Psychology of Pricing

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Deciphering The Psychology of Pricing

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Deciphering The Psychology of Pricing

Deciphering The Psychology of Pricing

  • Download
  • <iframe src="https://www.npr.org/player/embed/122148570/122148550" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

What mental tricks do retailers employ to push products? William Poundstone, author of Priceless: The Myth of Fair Market Value (and How To Take Advantage of It), talks about the science of pricing and shares tips for savvy shopping. More information.