Study Recommends Marketing Tactics for Iraq War The war in Iraq has an image problem, and a new study suggests one solution might be to call in Madison Avenue-style marketing. The report by the Rand Corporation recommends the military use several commercial marketing concepts to help win support from the local Afghan and Iraqi people.
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Study Recommends Marketing Tactics for Iraq War

Study Recommends Marketing Tactics for Iraq War

Listen to this 'Talk of the Nation' topic

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The war in Iraq has an image problem, and a new study suggests one solution might be to call in Madison Avenue-style marketing. The report by the Rand Corporation recommends the military use several commercial marketing concepts to help win support from the local Afghan and Iraqi people.

Todd Helmus, author, "Enlisting Madison Avenue: The Marketing Approach to Earning Popular Support in Theaters of Operation"

Eric Dezenhall, author, Damage Control: Why Everything You Know About Crisis Management Is Wrong; CEO of Dezenhall Resources