Sam's Club To Offer Bargain French Vodka
The discount chain is launching a new store-brand vodka this month in more than 240 locations. It's a premium French vodka to be sold under the name Rue 33. It will cost about $28 for a 1.75-liter bottle. Sam's Club already has private-label wine in many of its stores.
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STEVE INSKEEP, host:
Good morning. I'm Steve Inskeep.
Sorry we didn't get you this in time for the holidays. Sam's Club, the discount store linked to Wal-Mart, is putting out another label of discount alcohol. The chain already sells private label wines, but now you can pay $28 for nearly half a gallon of vodka. We are told it's made with French wheat and French spring water, which is why this fine discount brand at Sam's Club has a French name: Rue 33.
It's MORNING EDITION.
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