Sky TV To Make Sports History

British broadcaster Sky TV is claiming a world first. This Sunday — in select pubs across the United Kingdom — Sky will broadcasting a major soccer game in 3D. Sports bars could be a major market for 3D TV. Nine pubs will be given special TV sets so fans can watch the game between Arsenal and Manchester United.

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STEVE INSKEEP, host:

And today's Last Word in Business comes from Britain where the broadcaster Sky TV is claiming a world first. This Sunday, in select pubs, Sky will broadcast a major soccer game in 3D. Sports bars could be a major market for 3D TV - or so we're told. Nine pubs will be given special TV sets so that fans can watch the game between Arsenal and Manchester United.

Sky will not say which pubs, supposedly being afraid of overwhelming demand. But one Sky official says he is looking forward to watching a pub full of fans holding their pints and wearing their 3D glasses, and no doubt coming up with evermore creative drinking games.

That's the Business News on MORNING EDITION from NPR News. I'm Steve Inskeep.

ARI SHAPIRO, host:

And I'm Ari Shapiro.

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