Super Bowl Advertisers Buck Up

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CBS said Monday that it has sold all of the ad time for Sunday's Super Bowl game. Typical advertisers are there, like Anheuser-Busch. Pepsi opted out and is mounting an online campaign instead. A senior manager at video game maker Electronic Arts told Bloomberg News it's worth spending millions for a 30-second spot because the game is one event where viewers actually watch the commercials.

RENEE MONTAGNE, host:

And our last word in business today comes from CBS, which said yesterday, it has sold all of the ad time for Sunday's Super Bowl game. Some usual advertisers are there, like Anheuser-Busch, though Pepsi is opting out. Instead, it's mounting an online campaign.

One newcomer is video game maker Electronic Arts. A senior manager there told Bloomberg News it's worth spending millions for a 30-second spot because this is one event where viewers actually watch the commercials.

And that's the business news on MORNING EDITION from NPR News. I'm Renee Montagne.

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