Letterman, Leno, Oprah Star In Super Bowl Ad

The Super Bowl spot was to promo David Letterman's show on CBS. It shows Letterman and Oprah Winfrey on a couch watching the game along with NBC's Jay Leno. Oprah and Leno were flown to New York to make the 15 second ad which took less than half an hour to shoot.

Copyright © 2010 NPR. For personal, noncommercial use only. See Terms of Use. For other uses, prior permission required.

RENEE MONTAGNE, host:

Good morning. Im Renee Montagne.

The Super Bowl ad that many are talking about this morning showed two archrivals being very good sports. Just 15 seconds long, it showed David Letterman munching chips and grousing about the game with Jay Leno. Oprah Winfrey sat between them on the couch, as referee. Leno wore a fake moustache to sneak into CBSs New York studio. The spot took 30 minutes to shoot - a cordial beginning to the late-night battle to come.

Its MORNING EDITION.

Copyright © 2010 NPR. All rights reserved. No quotes from the materials contained herein may be used in any media without attribution to NPR. This transcript is provided for personal, noncommercial use only, pursuant to our Terms of Use. Any other use requires NPR's prior permission. Visit our permissions page for further information.

NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR's programming is the audio.

Comments

 

Please keep your community civil. All comments must follow the NPR.org Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.