Pop Culture

Diddy's Search for Aide Goes Slowly

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Hip-hop impresario P. Diddy is still inviting applications for a personal assistant job — and using the Web phenomenon YouTube to do it.

But after an initial posting, Diddy has returned to warn hopefuls they need "some sort of skill set" to get hired. "You've got to know how to read, you've got to know how to write," he says. "I hope you know you've got to have a college degree."

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