NPR logo

Laid Off GM Workers 'Cruze' Back To Lordstown

  • Download
  • <iframe src="https://www.npr.org/player/embed/124031034/124031019" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript
Laid Off GM Workers 'Cruze' Back To Lordstown

Economy

Laid Off GM Workers 'Cruze' Back To Lordstown

Laid Off GM Workers 'Cruze' Back To Lordstown

  • Download
  • <iframe src="https://www.npr.org/player/embed/124031034/124031019" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

GM is adding 1,200 jobs at its assembly plant in Lordstown, Ohio, to make the fuel-efficient compact Cruze. GM North America President Mark Reuss drove from Detroit to Lordstown in a Cruze, calling the compact the rebirth of the company. Reuss says the plant will rehire a full shift of laid off workers to make the vehicle.

STEVE INSKEEP, Host:

General Motors had better news to report yesterday. It says it's bringing back 1,200 jobs at a plant near Youngstown, Ohio. Workers there will assemble one of GM's most strategically important cars.

From member station WKSU, Amanda Rabinowitz reports.

AMAND RABINOWITZ: GM president Mark Reuss drove his Chevrolet Cruze from Detroit to Lordstown, Ohio yesterday, bringing word that the plant will rehire a full shift of laid-off workers to make the fuel-efficient Cruze, due out later this year. It puts Lordstown back to round-the-clock production after cutting two shifts and nearly 3,000 jobs last year. Reuss says the Cruze will be GM's key product for competing in the small car market.

MARK REUSS: Every one of our competitors that this car goes up against today, it just thumps. And then we still beat the cars of what we think is going to happen in those competitions for the next five years. So this car is absolutely segment busting here in North America.

RABINOWITZ: But auto industry analyst Michelle Krebs of Edmunds.com says putting all of GM's hopes into one car launch is a risky strategy.

MICHELLE KREBS: It's a small car that's got to do a big job for General Motors. It's going up against some products by Ford that are doing very well or are very promising. And it's going against strong products like the Toyota Corolla and the Honda Civic.

RABINOWITZ: U.S. production of the Cruze was delayed for four months after the company decided it needed to upgrade the automatic transmission. The first Cruze is expected to be in dealer showrooms this fall.

For NPR News, I'm Amanda Rabinowitz in Kent, Ohio.

Copyright © 2010 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information.

NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.

We no longer support commenting on NPR.org stories, but you can find us every day on Facebook, Twitter, email, and many other platforms. Learn more or contact us.