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China Tries PR to Answer Product-Safety Fears

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China Tries PR to Answer Product-Safety Fears

Business

China Tries PR to Answer Product-Safety Fears

China Tries PR to Answer Product-Safety Fears

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  • <iframe src="https://www.npr.org/player/embed/12442205/12442206" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

The Chinese government has been caught in a bad press cycle, with news of tainted toothpaste and contaminated pet food making international headlines. But Chinese officials are fighting back and learning the art of spin. Scott Kronick, president of Ogilvy Public Relations in China, talks with Steve Inskeep.

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