NPR logo

Southwest Airlines Success

  • Download
  • <iframe src="https://www.npr.org/player/embed/1244809/1244810" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
Southwest Airlines Success

Southwest Airlines Success

Southwest Airlines Success

  • Download
  • <iframe src="https://www.npr.org/player/embed/1244809/1244810" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

Southwest Airlines consistently outperforms its rivals, making it one of the few financially sound air carriers. NPR's Linda Wertheimer asks Southwest co-founder Herb Kelleher why that is.