New Album, New Angle for Uncategorizable Kenna Kenna is a musician whose sound — a combination of British new wave and hip-hop — had the industry abuzz a few years ago. But his uncategorizable music didn't sell as well as expected. Now, Kenna has a new album out — and a new strategy.
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New Album, New Angle for Uncategorizable Kenna

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New Album, New Angle for Uncategorizable Kenna

New Album, New Angle for Uncategorizable Kenna

New Album, New Angle for Uncategorizable Kenna

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  • <iframe src="https://www.npr.org/player/embed/12492641/12492647" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

Kenna is a musician whose sound — a combination of British new wave and hip-hop — had the industry abuzz a few years ago.

Author Malcolm Gladwell used Kenna as a case study in his recent book, Blink, explaining why the uncategorizable music didn't sell as well as expected, even though critics and audiences loved it.

Now, Kenna has a new album — Make Sure They See My Face — and a new strategy.

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Album
Make Sure They See My Face
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Kenna

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