New U.K. Hospital Gown Won't Flap Open At Back

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British officials trying to improve the health care experience in their country paid fashion designers to create more stylish hospital products. One designer's idea: a gown of high-quality cotton that fastens on the sides. It also has a pouch for a mobile phone. The idea is to make people feel more comfortable, dignified and confident when stuck in hospital.

LINDA WERTHEIMER, host:

Our last word in business today is restyling health care.

In an effort to improve health care in their country, British officials have been paying fashion designers to create more stylish hospital products. One example of the results: a prototype gown of high-quality cotton. It fastens on the sides and doesnt flap open in the back. It also has a pouch for a mobile phone. The overall aim is to make patients feel more comfortable, confident and dignified.

Britain's health minister says she's happy to export her ideas, since they might help President Obama in his effort to improve U.S. health care.

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