NPR logo

Honda Takes On Toyota With Incentive Program

  • Download
  • <iframe src="https://www.npr.org/player/embed/125154862/125154849" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript
Honda Takes On Toyota With Incentive Program

Business

Honda Takes On Toyota With Incentive Program

Honda Takes On Toyota With Incentive Program

  • Download
  • <iframe src="https://www.npr.org/player/embed/125154862/125154849" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

The Los Angeles Times reports that Honda, Japan's No. 2 automaker, is taking aim at Toyota, its No. 1 rival, with one of its largest-ever U.S. car-buying incentive programs. The Japanese automakers have traditionally avoided large incentives programs, which cut into profits.

RENEE MONTAGNE, host:

NPR's business news starts with automakers going head to head.

(Soundbite of music)

MONTAGNE: Honda is taking on Toyota. The Los Angeles Times reports that Japan's number two automaker is taking aim at its number one rival by offering one of its largest-ever U.S. car-buying incentive programs. The Japanese automakers have traditionally avoided large incentive programs because they cut into profits, but this month Toyota began offering aggressive deals to win back customers put off by the recall scandal. Analysts say Honda has to respond because its customer base is most likely to also consider a Toyota when shopping for a car.

Copyright © 2010 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information.

NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.

We no longer support commenting on NPR.org stories, but you can find us every day on Facebook, Twitter, email, and many other platforms. Learn more or contact us.