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Intel Pulls Ad After Racial Backlash
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Intel Pulls Ad After Racial Backlash

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Intel Pulls Ad After Racial Backlash

Intel Pulls Ad After Racial Backlash
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Black sprinters set to run below white manager in Intel processor ad i

A message from Intel about the ad, as seen above on Gizmodo.com, read, "Unfortunately, our execution did not deliver our intended message and in fact proved to be insensitive and insulting." Gizmodo hide caption

toggle caption Gizmodo
Black sprinters set to run below white manager in Intel processor ad

A message from Intel about the ad, as seen above on Gizmodo.com, read, "Unfortunately, our execution did not deliver our intended message and in fact proved to be insensitive and insulting."

Gizmodo

The Intel Corporation has pulled one of its national ads because a lot of people found it offensive.

The ad, which portrayed a white manager standing among six bowed black men, was meant "to convey the performance capabilities of our processors through the visual metaphor of a sprinter," according to a post on an Intel company blog by the company's director of integrated marketing.

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