Reports on the media habits of Millennials, those "digital natives", have given some the impression that young people never read newspapers. However, survey evidence stubbornly insists that they do.
Go Figure posts about Audience Characteristics
The Pew Research Center recently released their annual update on the State of the News Media. Not surprisingly, the main theme is the continuing shift of news consumption to digital, particularly mobile, platforms.
Every year AIR publishes a profile of NPR listeners which is utilized to attract the right programming sponsors, guide producers in the coverage of news and culture, and in turn keep listeners and users tuned in to NPR and engaged with their communities.
NPR listeners are a diverse group with lots of different interests...To better understand what's important to our listeners, we recently asked them how important it is that NPR cover various news topics. Some interesting differences emerged.
In addition to listener support, NPR relies on its corporate and foundation sponsors to contribute to the cost of providing our award-winning programming. Sponsors choose to support us because they believe in the work NPR does but also because it provides real benefits to their organizations.
Sometimes it is surprising for people to find out that public radio listeners are very tech savvy and embrace new technology. But when you really think about it are these findings surprising? No, not really. .