Reports on the media habits of Millennials, those "digital natives", have given some the impression that young people never read newspapers. However, survey evidence stubbornly insists that they do.
Go Figure posts about Audience Characteristics
The Pew Research Center recently released their annual update on the State of the News Media. Not surprisingly, the main theme is the continuing shift of news consumption to digital, particularly mobile, platforms.
Every year AIR publishes a profile of NPR listeners which is utilized to attract the right programming sponsors, guide producers in the coverage of news and culture, and in turn keep listeners and users tuned in to NPR and engaged with their communities.