LCB Encourages Liquor Sales For Mother's Day

Just in time for Mother's Day, Pennsylvania's liquor agency has been airing radio ads encouraging consumers to buy bargain-priced vodka from the state's wine and spirits stores. Critics say the ads are in bad taste. An agency official defended the promotion, telling the Philadelphia Inquirer that it's intended to "enhance this wonderful celebration."

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RENEE MONTAGNE, host:

Our last word in business today comes from the Pennsylvania Liquor Control Board. It's drink up mom.

With Mother's Day coming up, the state's liquor agency has been airing radio ads encouraging consumers to buy bargain-priced vodka from the state's wine and spirits stores. Treat her to the perfect Mother's Day cocktail this year, the voice says. It offers a recipe for a drink called Mother's Kiss. The agency is also promoting wine, not just vodka.

Still, critics say the ads are in bad taste - or maybe just leave a bad taste. An official with the Liquor Control Board defended the promotion, telling the Philadelphia Inquirer the ads are intended to quote, "enhance the wonderful celebration."

And that's the business news on MORNING EDITION from NPR News.

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