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Impact of Humor Adds Up for Clio Award Nominees

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Impact of Humor Adds Up for Clio Award Nominees

Business

Impact of Humor Adds Up for Clio Award Nominees

Impact of Humor Adds Up for Clio Award Nominees

  • Download
  • <iframe src="https://www.npr.org/player/embed/1266785/1266786" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

The Clio Awards honor the most creative ads of the year. As in recent years, the current nominees make the most of humor — much of it self-mocking. But are they effective in selling products? Hear NPR's Scott Simon and Barbara Lippert of AdWeek magazine.