Impact of Humor Adds Up for Clio Award Nominees

  • Playlist
  • Download
  • Embed
    <iframe src="" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

The Clio Awards honor the most creative ads of the year. As in recent years, the current nominees make the most of humor — much of it self-mocking. But are they effective in selling products? Hear NPR's Scott Simon and Barbara Lippert of AdWeek magazine.



Please keep your community civil. All comments must follow the Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.

NPR thanks our sponsors

Become an NPR sponsor

Support comes from