Selling Wrigley Field's Legend Is A Dirty Business
SCOTT SIMON, host:
The Chicago Cubs have a losing record so far this year, and it rains a lot in London. That's life, not news. A company called Steiner Sports now sells small vials of dirt from Wrigley Field - $60 and $30 vials - accompanied by a plaque attesting that the dirt is from Wrigley, not some Chicago dog walk.
At a time when companies try to monetize their names, the Cubs have figured out how to monetize their dirt. Some people sprinkle themselves with water from the spring in Lourdes, France because they believe it has healing powers. If you sprinkle yourself with Wrigley Field dirt, do you get the power to strike out?
(Soundbite of song, "Music Like Dirt")
Mr. DESMOND DEKKER (Musician): (Singing) Music like dirt, for your money's worth. Music like dirt, for your money's worth...
SIMON: Desmond Dekker. You're listening to NPR News.
NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.